Grazie Natural for Mukki
The kit resulted from a Lucart/Mukki co-marketing operation with the aim of highlighting the concept of circular economy in large-scale retail distribution.
The packaging and communication materials focus on environmental sustainability and locality, which are important issues for both brands.
The Lucart/Mukki circular economy process was also chronicled in a Game of the Goose personalized for this initiative.
GRAPHIC DESIGN / VISUAL DESIGN / STORYTELLING
- Graphic Design