Avvera
We want the present easy
Times are changing, as are Italian families and financial products. How do you tell a story about new values like planning and community?
At Avvera, solutions should be simple and immediate, a bit like taking a selfie with your smartphone.
What we did.
Solutions need to be simple and immediate. Just like taking a selfie with your phone. Our print and digital campaign featured new Italian families in a daily gesture: snapping a selfie. Simple, direct, relatable—just like Avvera’s new digital loan.
The campaign ran across billboards, digital ads and Facebook, with product and creative adaptations. The payoff, much appreciated, became the brand’s new claim.
