Tetrapak
Couldn’t be clearer
The challenge? Encourage correct recycling with a friendly tone and drive more traffic to the website.
Paper or plastic? We solved the dilemma with a smartphone.
What we did.
Recycling rules change from city to city. Tetrapak packs sometimes go with paper, sometimes with plastic. To help, we created a simple, witty and direct on-pack campaign.
Scan the QR Code with your smartphone, and thanks to geolocation, you instantly know where to throw the pack. The campaign has been running for over two years across all Tetrapak pack sizes in Italy and France.
