Rekordata
Shortcut of Pride Month
Joining Pride Month communication is a great chance to highlight a brand’s diversity, equity and inclusion values. But how do you do it right?
Keyboards offer shortcuts to make life easier. Shouldn’t rights do the same?
What we did.
Rekordata, official Apple partner, provides innovative tech solutions for businesses, schools, universities and public institutions. DE&I values are central to its brand identity.
“Shortcut of Pride Month” was a LinkedIn campaign and a corporate gadget kit raising awareness of the struggles minorities face without recognized rights. Rights shouldn’t be harder to access than keyboard shortcuts. Alongside LinkedIn content, we designed t-shirts, keyboard stickers, posters for offices and screensavers.
