Avvera

Avvera

We want the present easy

Times are changing, as are Italian families and financial products. How do you tell a story about new values like planning and community?

At Avvera, solutions should be simple and immediate, a bit like taking a selfie with your smartphone.

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What we did.

Solutions need to be simple and immediate. Just like taking a selfie with your phone. Our print and digital campaign featured new Italian families in a daily gesture: snapping a selfie. Simple, direct, relatable—just like Avvera’s new digital loan.

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The campaign ran across billboards, digital ads and Facebook, with product and creative adaptations. The payoff, much appreciated, became the brand’s new claim.

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Discover
some of our integrated communication projects

Orange and black CASE wheel loader in a dark futuristic setting with glowing blue light panelsOrange and black CASE wheel loader in a dark futuristic setting with glowing blue light panels

Case Construction

Let’s drive the future

Technician in a hard hat using a holographic panel in front of a Baker Hughes turbine, in a virtual reality trainingTechnician in a hard hat using a holographic panel in front of a Baker Hughes turbine, in a virtual reality training

Baker Hughes

Training VR

Drogheria & Alimentari pepper grinder with peppercorns in flight, next to the logo 'Gli specialisti delle spezie'Drogheria & Alimentari pepper grinder with peppercorns in flight, next to the logo 'Gli specialisti delle spezie'

Drogheria & Alimentari

Italian style

Man in an armchair reading a newspaper with an Euromobiliare SGR advertisementMan in an armchair reading a newspaper with an Euromobiliare SGR advertisement

Euromobiliare SGR

At a Glance

FPT Industrial 3D virtual world: islands with buildings and a wind turbine linked by glowing arcsFPT Industrial 3D virtual world: islands with buildings and a wind turbine linked by glowing arcs

FPT Industrial

MyFPT World

Futuristic car with glowing blue wheels at a virtual toll gate, for Movyon's Stop & Go projectFuturistic car with glowing blue wheels at a virtual toll gate, for Movyon's Stop & Go project

Movyon

Stop & Go - KEHV

Keyboards and pride-flag stickers on an orange background with the text 'Shortcut of Pride's Month' for RekordataKeyboards and pride-flag stickers on an orange background with the text 'Shortcut of Pride's Month' for Rekordata

Rekordata

Shortcut of Pride’s Month

Tetra Pak cartons with a question mark and an exclamation mark next to a glass of milk on a wooden tableTetra Pak cartons with a question mark and an exclamation mark next to a glass of milk on a wooden table

Tetrapak

Couldn’t be clearer