Case Construction

Case Construction

Let’s drive the future

How do you build a communication strategy across multiple platforms and keep it consistent over time?

From BAUMA 2025’s communication strategy to a brand-new brand positioning.

What we did.

“Let’s Drive the Future” was the strategy that set the stage for CASE’s presence at BAUMA 2025: creative campaigns, billboards, social media, 3D apps, and CGI videos—always consistent, always impactful.

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The campaign embraced new values such as technology and innovation, shaping not only offline and online communications but also the booth design at Europe’s biggest event, BAUMA 2025. A dedicated tech room invited visitors to explore interactive apps and websites showcasing CASE’s latest products and services.

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CASE CONSTRUCTION’s social media channels featured four months of dedicated content and a full takeover during the week of the event.

More than just a fresh look and updated content, it introduced a new creative tone of voice that propelled CASE into the future. “Let’s Drive the Future” grew from an event campaign into CASE CONSTRUCTION’s new positioning for 2025.

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Discover
some of our integrated communication projects

Technician in a hard hat using a holographic panel in front of a Baker Hughes turbine, in a virtual reality trainingTechnician in a hard hat using a holographic panel in front of a Baker Hughes turbine, in a virtual reality training

Baker Hughes

Training VR

Drogheria & Alimentari pepper grinder with peppercorns in flight, next to the logo 'Gli specialisti delle spezie'Drogheria & Alimentari pepper grinder with peppercorns in flight, next to the logo 'Gli specialisti delle spezie'

Drogheria & Alimentari

Italian style

Man in an armchair reading a newspaper with an Euromobiliare SGR advertisementMan in an armchair reading a newspaper with an Euromobiliare SGR advertisement

Euromobiliare SGR

At a Glance

FPT Industrial 3D virtual world: islands with buildings and a wind turbine linked by glowing arcsFPT Industrial 3D virtual world: islands with buildings and a wind turbine linked by glowing arcs

FPT Industrial

MyFPT World

Futuristic car with glowing blue wheels at a virtual toll gate, for Movyon's Stop & Go projectFuturistic car with glowing blue wheels at a virtual toll gate, for Movyon's Stop & Go project

Movyon

Stop & Go - KEHV

Keyboards and pride-flag stickers on an orange background with the text 'Shortcut of Pride's Month' for RekordataKeyboards and pride-flag stickers on an orange background with the text 'Shortcut of Pride's Month' for Rekordata

Rekordata

Shortcut of Pride’s Month

Tetra Pak cartons with a question mark and an exclamation mark next to a glass of milk on a wooden tableTetra Pak cartons with a question mark and an exclamation mark next to a glass of milk on a wooden table

Tetrapak

Couldn’t be clearer

Smiling woman with curly hair and a denim jacket taking a selfie, with a blurred street in the backgroundSmiling woman with curly hair and a denim jacket taking a selfie, with a blurred street in the background

Avvera

We want the present easy