Tetrapak

Tetrapak

Couldn’t be clearer

The challenge? Encourage correct recycling with a friendly tone and drive more traffic to the website.

Paper or plastic? We solved the dilemma with a smartphone.

What we did.

Recycling rules change from city to city. Tetrapak packs sometimes go with paper, sometimes with plastic. To help, we created a simple, witty and direct on-pack campaign.

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Scan the QR Code with your smartphone, and thanks to geolocation, you instantly know where to throw the pack. The campaign has been running for over two years across all Tetrapak pack sizes in Italy and France.

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Discover
some of our integrated communication projects

Orange and black CASE wheel loader in a dark futuristic setting with glowing blue light panelsOrange and black CASE wheel loader in a dark futuristic setting with glowing blue light panels

Case Construction

Let’s drive the future

Technician in a hard hat using a holographic panel in front of a Baker Hughes turbine, in a virtual reality trainingTechnician in a hard hat using a holographic panel in front of a Baker Hughes turbine, in a virtual reality training

Baker Hughes

Training VR

Drogheria & Alimentari pepper grinder with peppercorns in flight, next to the logo 'Gli specialisti delle spezie'Drogheria & Alimentari pepper grinder with peppercorns in flight, next to the logo 'Gli specialisti delle spezie'

Drogheria & Alimentari

Italian style

Man in an armchair reading a newspaper with an Euromobiliare SGR advertisementMan in an armchair reading a newspaper with an Euromobiliare SGR advertisement

Euromobiliare SGR

At a Glance

FPT Industrial 3D virtual world: islands with buildings and a wind turbine linked by glowing arcsFPT Industrial 3D virtual world: islands with buildings and a wind turbine linked by glowing arcs

FPT Industrial

MyFPT World

Futuristic car with glowing blue wheels at a virtual toll gate, for Movyon's Stop & Go projectFuturistic car with glowing blue wheels at a virtual toll gate, for Movyon's Stop & Go project

Movyon

Stop & Go - KEHV

Keyboards and pride-flag stickers on an orange background with the text 'Shortcut of Pride's Month' for RekordataKeyboards and pride-flag stickers on an orange background with the text 'Shortcut of Pride's Month' for Rekordata

Rekordata

Shortcut of Pride’s Month

Smiling woman with curly hair and a denim jacket taking a selfie, with a blurred street in the backgroundSmiling woman with curly hair and a denim jacket taking a selfie, with a blurred street in the background

Avvera

We want the present easy