Rekordata

Rekordata

Shortcut of Pride Month

Joining Pride Month communication is a great chance to highlight a brand’s diversity, equity and inclusion values. But how do you do it right?

Keyboards offer shortcuts to make life easier. Shouldn’t rights do the same?

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What we did.

Rekordata, official Apple partner, provides innovative tech solutions for businesses, schools, universities and public institutions. DE&I values are central to its brand identity.

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“Shortcut of Pride Month” was a LinkedIn campaign and a corporate gadget kit raising awareness of the struggles minorities face without recognized rights. Rights shouldn’t be harder to access than keyboard shortcuts. Alongside LinkedIn content, we designed t-shirts, keyboard stickers, posters for offices and screensavers.
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Discover
some of our integrated communication projects

Orange and black CASE wheel loader in a dark futuristic setting with glowing blue light panelsOrange and black CASE wheel loader in a dark futuristic setting with glowing blue light panels

Case Construction

Let’s drive the future

Technician in a hard hat using a holographic panel in front of a Baker Hughes turbine, in a virtual reality trainingTechnician in a hard hat using a holographic panel in front of a Baker Hughes turbine, in a virtual reality training

Baker Hughes

Training VR

Drogheria & Alimentari pepper grinder with peppercorns in flight, next to the logo 'Gli specialisti delle spezie'Drogheria & Alimentari pepper grinder with peppercorns in flight, next to the logo 'Gli specialisti delle spezie'

Drogheria & Alimentari

Italian style

Man in an armchair reading a newspaper with an Euromobiliare SGR advertisementMan in an armchair reading a newspaper with an Euromobiliare SGR advertisement

Euromobiliare SGR

At a Glance

FPT Industrial 3D virtual world: islands with buildings and a wind turbine linked by glowing arcsFPT Industrial 3D virtual world: islands with buildings and a wind turbine linked by glowing arcs

FPT Industrial

MyFPT World

Futuristic car with glowing blue wheels at a virtual toll gate, for Movyon's Stop & Go projectFuturistic car with glowing blue wheels at a virtual toll gate, for Movyon's Stop & Go project

Movyon

Stop & Go - KEHV

Tetra Pak cartons with a question mark and an exclamation mark next to a glass of milk on a wooden tableTetra Pak cartons with a question mark and an exclamation mark next to a glass of milk on a wooden table

Tetrapak

Couldn’t be clearer

Smiling woman with curly hair and a denim jacket taking a selfie, with a blurred street in the backgroundSmiling woman with curly hair and a denim jacket taking a selfie, with a blurred street in the background

Avvera

We want the present easy